The promotional strategy or method that relies on face-to-face interactions between brands and their customers during events is known as "event marketing." Examples of traditional event marketing are trade shows, seminars, and conferences. Because each event is unique in its content, it must be advertised uniquely. When it comes to corporate event marketing, the top event companies in Singapore take audience, content, and culture into account. To be successful in business, major event companies must keep up with developments in the industry. This is especially important for those who want to be an authority to reckon with in the marketing field.
The Significance of Event Marketing
The report revealed that 90% of marketers believe that live events offer the ideal opportunity for attendees to build relationships in person, particularly in today's rapidly changing digital world. Other statistics in the report included several fascinating conclusions. For example:
- Most participants reported having a more favorable opinion of the brand, product, or service after an event.
- Most of C-Suite's executives strongly believe in the effectiveness of live events and plan to invest more in the future.
- Some 31% of marketers believe that event marketing is among today's best marketing channels.
One of the things that makes the event marketing industry so effective is the many benefits it offers. The best-known benefits are:
Getting leads more and more
Even if they don't become customers at the events, adding your database is still possible. These leads will later become leads that you can nurture with sales processes. This is a common scenario for B2B sellers. You can also get email addresses to connect with potential customers at events. Email addresses can help drive future sales, regardless of whether you're a B2C or B2B company. However, you must ensure that you comply with the rules and regulations governing personal data collection from individuals. Most of the time, regulations will require permission from the previous owners to add them to your mailing list.
Spreading brand awareness
Events are also a great way to attract potential customers to learn about your company or brand. If you host an event, you allow potential customers to engage and interact with the brand. For example, when it comes to B2C companies that sell soft drinks and other drinks, they could sponsor festivals during the summer months and distribute samples for free. The ability to allow visitors and prospects to interact with local celebrities is another good idea to explore. It is not necessary to provide what you sell every day. For example, even if you sell insurance, you can still get customers to visit your site by offering foods like hot dogs and pizza.
Growing brand affection
If you organize a memorable and exciting event, people will talk and remember the event for a long time. A memorable experience can also help people remember your brand or business. Remember that when people have positive interactions, they will also remember happy times.
If they associate positive images with the brand, they are more likely to buy from you or engage with it. Additionally, it's a great idea to support events that benefit charities, as consumers are more likely to buy from a company or brand that supports causes they're passionate about or important to them. Not surprisingly, brand affinity is a sign of loyalty because consumers are likelier to choose brands they trust and like. Their trust Brand affinity is often related to positive emotions such as trust, enthusiasm, loyalty, and desire for the brand.
